
In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print.
Billboards are a different story. For the most part, they are still a relic of old-world media, and the best guesses about viewership numbers come from foot traffic counts or highway reports, neither of which guarantees that the people passing by were really looking at the billboard, or that they were the ones sought out.
Now, some entrepreneurs have introduced technology to solve that problem. They are equipping billboards with tiny cameras that gather details about passers-by — their gender, approximate age and how long they looked at the billboard. These details are transmitted to a central database.
Does anyone have experience with this kind of technology? It seems interesting and a good idea, but also kind of creepy at the same time.
I'm not familiar with this technology, Leah, but it sounds interesting. It is creepy though, and seems to be an invasion of our privacy, or what little of that we have left. I think we can safely assume that in the not too distant future, all of our public activities will be monitored almost constantly by some government or corporate entity.
I don't find it to be in even the slightest way creepy or an invasion of privacy. What harm is there in a computer determining that I'm a white male in my mid-20s? I'd much rather see an advertisement for a new Wii game than, say, a cure for yeast infections. The billboards are going to be there regardless. At least this way they have a better shot at being relevant.
When I first ran across this I thought of Minority Report where Cruise walks into the store and it greets him.
I don't find it to be in even the slightest way creepy or an invasion of privacy
I guess you haven't heard of Real ID, Enhanced Driver's Licenses (EDL's), the new Social Security Numbers, Animal Tagging, Law enforcement enhanced radar reading......
"Gathering" these together not only makes it creepy, but unacceptable. Get up to speed on the amount of surveillance that is happening before you happily accept another form of it. George has a point you know.
That sounded kind of frontal. I haven't had my coffee yet. : ) Please excuse.
I guess you haven't heard of Real ID, Enhanced Driver's Licenses (EDL's), the new Social Security Numbers, Animal Tagging, Law enforcement enhanced radar reading.
Paranoid? Those have nothing to do with these billboards, but I don't see anything to worry about with any of them either.
And animal tagging? Seriously? You do realize that its purpose is to reunite families with lost pets, right?
Paranoid? Not a bit. I happen to follow all that is happening with the identification systems being implemented. Animal tagging (implanting to be more correct) which I was referring to is the government's program for farm animals, but thanks for reminding me about the vets.
As far as relating to the billboard tech., Gun powder had nothing to do with armaments when it was developed. Now try to think of a technology that the government has not incorporated into it's arsenal. Again, this is not paranoia. This is some old fart suggesting to you I may know something about what I'm talking about. This old fart is over twice your age and imagine yourself knowing what you will know thirty years from now. That's a lot of new information, changed perspectives and disillucioned dreams. That's what getting decrepid is all about. : )
Please do some basic Googling about Real ID and the Enhanced Drivers Licenses. For starters you can check out the ACLU's site Real Nightmare.
A little research on Biometrics will also shed some light. I'm not hear to really discuss it. It's so dreadful that one has to learn about it them selves, other wise, it all seems so paranoid-ish.
Not to be standoffish, but the saying goes, before you contradict an old man my young friend, endeavor to understand him.
And a little warning, this stuff is going to make you mad and could invoke a deep sense of despair. But you seem spunky enough to handle it.
Sounds like it could have some benefits conceptually, but a logistical nightmare. I personally don't ever want machines surveilling me. I can't stand when actual people think they have a right to know all of my activities and whereabouts, so I can't imagine having the government knowing. :-)
I'm not disagreeing with you that the REAL ID is a bad idea, but I'm concerned only insofar as it is pointless. I don't have any privacy concerns with it. The Real Nightmare site's FAQs also talked about private companies created consumer profiles of people. Is that supposed to be a bad thing?
Just so we're clear, here's where I'm coming from: I don't care if private, for-profit companies track every single purchase I make, and then share it with any other company that wants to buy it. I suppose I could have reason to care, but it really just doesn't matter. It doesn't affect me if some corporation knows that I paid $54 for some sci-fi Chucks from Zappos and $5 for a spicy chicken sandwich from Wendy's.
I'm going to be subjected to advertisements anyway; I'd much rather they be for products I'm interested in.
I'll go even further. I don't care if the government tracks my every movement. I mean, I think you give far too much credit to the government to even assume it's capable of such broad surveillance. They're a rather incompetent bunch. But let's assume that years down the road they get their act together, tap into some billion-camera connected network, and watch every person every where he or she goes. I still don't see any personal harm. The harm comes only if we devolve into a police state. But rallying against creative advertising techniques isn't going to prevent that anyway. A far better use of time would be to just embrace the billboards that look back, and spend some time campaigning for decent candidates for public office.
It's a shame we don't have thirty years to change your perspective. So it goes.
You're in Easy Mode. If you prefer, you can use XHTML Mode instead. |